In my previous H𝐚p𝐩y T𝐡e B𝐢g R𝐞t𝐡i𝐧k N𝐞w Y𝐞a𝐫 🎉 post

In my previous H𝐚p𝐩y T𝐡e B𝐢g R𝐞t𝐡i𝐧k N𝐞w Y𝐞a𝐫 🎉 post, I refreshed William Gibson’s Pattern Recognition, which warned of a world flattened into a seamless global monoculture.

For a long time, the business world treated this monoculture as the ultimate goal. We called it "Best Practices" or "Scalability."

I spent years mastering these structures. From various positions in global firms, I saw how powerful repeatable talent models and standardised KPIs could be. They are efficient. They are safe.

And by now, they are also a trap.

We have reached a point where benchmarks have stopped predicting reality.

The old operating layer optimises for sameness. It filters for cultural fit rather than friction. It solves for yesterday's efficiency, not tomorrow's ambiguity.

So arrivederci.

I realised that if you are still following the benchmark, you are guaranteeing you will be exactly average. Which I've never been. Neither do I wish to be THE

Monoculture risk.

I am no longer interested in fine-tuning systems that have run their course. My focus is to partner up with that 30% of inherently unique leaders who are ready to re-skeleton their business, not just repaint it.

By now I see, the future belongs to those who can tolerate the messiness of originality.

Anyway, optimising for the safety of the monoculture only takes your time away from building the muscles for what comes next.