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THE BIG RETHINK by
Vass Anikó

Re-define how you relate to your work, value creation, people and yourself.


ANIKÓ VASS

Precision Meets Presence


I am a cost optimisation sparring partner & business consultant.

I help businesses identify hidden costs and transform the released capital into business advantage.

CONSCIOUS FLOW

CONSCIOUS COST OPTIMIZATION

CONSCIOUS COST OPTIMIZATION

Lean cost structure where unlocked capital becomes a strategic competitive advantage.

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DATA-DRIVEN CFO SUPPORT WITH AI

DATA-DRIVEN CFO SUPPORT WITH AI

AI-powered decision support for cost optimization, tailored for CFOs and executive teams – enabling faster, more accurate, and proactive management.

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FINANCIAL VALUE COMMUNICATION

FINANCIAL VALUE COMMUNICATION

The story behind the numbers: transparent value communication for investors and decision- makers.

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Over 15 years of experience in senior management and consulting

1000+

executive and strategic business relationships


10+

bn HUF realized business value


100+

projects


LEADERSHIP & BUSINESS DEVELOPMENT EXPERIENCE

Redesigned the company's business development strategy, improved operational efficiency and expanded the service portfolio, contributing to a 50% revenue growth within two years.

CCO / MALÉV Ground Handling

Expanded the service model from 2PL to 4PL, established new strategic partnerships and managed the company's international subsidiary.

Managing Director / BILK-Trans

Improved the efficiency of cross-border supply chains for Hungarian companies and supported them in their regional market expansion.

Country Representative (Hungary) / Port of Rijeka

Led strategic market development and designed a new international expansion model. Initiated and developed the first Rijeka–Budapest container train connection, laying the foundation for sustainable growth.

Director Business Development / Rail Cargo Hungaria

Blog

A költségoptimalizálás nem megszorítás
A költségoptimalizálás nem megszorítás

A költségoptimalizálásnak rossz a PR-osa. Rúgjuk ki! Mondd ki egy vezetői értekezleten, hogy költségoptimalizálás, és szinte mindenki ugyanarra gondol: létszámleépítés, megszorítás, meg, hogy mostantól senki nem rendelhet új monitort.

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I lack resilience
I lack resilience

I lack resilience. This is the sentence I never hear. Resilience is fancy and trending – everybody claims to have it. Yet, most people interchange it with adaptability. One is about changing direction, the other is about returning to strength.

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A legtöbb szolgáltató cég nem lean. Csak nem tud róla
A legtöbb szolgáltató cég nem lean. Csak nem tud róla

A legtöbb szolgáltató cég nem is tudja, hogy nem lean. A lean gondolkodást gyakran még mindig a gyártáshoz kötjük. Pedig a szolgáltató cégekben is hatalmas lehet a rejtett veszteség vagy láthatatlan vakfolt:

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About me

At 18, I was the kind of girl who got an A on her math final not because of the numbers, but because I was inspired by my teacher’s personality. Even then, connection was the most important factor in my success.

At 25, I was told not to become an interpreter because I translated the meaning behind the words instead of the text itself.

At 30, I anchored myself in the business elite because I was fascinated by the power of leadership. I believed in leaders, often more than they believed in themselves.

At 43, at the peak of apparent success, I asked myself: Is this really all there is? Sure, everything was fine, but I couldn’t identify with meaningless growth and unconscious leadership.

At 46, I became a Partner at an international consulting firm. I achieved what I’d been longing for 15 years, only to realize: optimizing old systems no longer builds a future.

At 49, I stepped out and became Anikó Vass.

Today, I work exclusively in partnership with leaders who understand that profit is the result of awareness.

Welcome to the world of the VassAnikó brand.

Discover the strategic energy that the leaders of the next decade will build upon.

The VassAnikó brand is a symbol of the modern leader’s shift in mindset - explained through cost optimisation.

A harbinger of the Conscious Flow Era.

Contact

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